Tom Cruise has filed a $50-million lawsuit against Holesome Fun Incorporated, the world's largest manufacturer of sex toys, over the company's alleged unauthorized use of his image on its new Mission Insertable butt plug.

Mr. Cruise is also demanding "the immediate and complete withdrawal" of the Mission Insertable butt plug from Holesome Fun's Dark Side of the Moon catalog and from any and all persons "currently harboring" this device.

"L. Ron Hubbard taught Scientologists to respect their large and their small colons as the pathway to better physical and mental health; and although Mr. Cruise endorses regular high colonic cleansing and Vitamin K enemas, he is offended by the notion of butt plugs in general and of those with his face on them in particular."